November Monthly Gathering: Subliminal Messages in the Media… Effective Communication or Mind Control?
Our presentation for November will cover persuasion in modern media. For example, advertisements speak two languages: One we are consciously aware of, the other is only understood non-consciously. The advertising industry especially, but the media in general, knows what works and what doesn’t because they can measure the effect a given advertisement has on sales. The advertising industry also utilizes modern testing methods to see how the brain responds to various messages. This in addition to basic research, especially on the non-conscious part of the mind. The result is that there is a growing gap between how the media, including movies and software, can affect behavior and beliefs without our awareness, and what the public is aware of. When does this type of influence become unfair? What are the legal, moral and ethical issues of this type of subliminal, subtle and camouflaged messaging, including the First Amendment? You will love this, if you love finding hidden, camouflaged, and “buried” things.
Our presenter will be Martin H. Leaf is a Sylvan Lake trial attorney, and Mensan that is involved in litigating, educating the public, and discovering what is in the “ocean of media” we have become enveloped in. He is president of the HP Benson Foundation, a public watchdog against Media abuse.
WHEN: Saturday, November 15, 2014
6:00pm: The ExComm meeting begins. All members are welcome to attend.
7:00pm: Mingling begins.
8:00pm: Program starts.
ADMISSION (Exact change appreciated)
Adult members: $4, Adult guests: $5; Children 13 and under: $3
Members receive free admission in the month of their birthday
LOCATION: Northwest Unitarian Universalist Church
23925 Northwestern Highway, Southfield, MI 48075